The brief

My client leads a high performing team whose work is valued and integral to the company achieving its corporate objectives.

As busy workloads dominated schedules, colleagues were left with little-to-no time to share best practice or elevate their personal profiles.

An internal PR strategy was required to ensure colleagues were recognised, and that teams across the global community could take inspiration from the best-in-class work they delivered.

The work

By collaborating with members of the Leadership Team to understand objectives and priorities, I created a strategy to showcase a series of case studies and share engaging content on relevant global channels.

• Partnering with a videography team, I edited a series of short videos featuring colleagues talking about their expertise and priorities

• These videos were bought to life with market case studies to share best practice in each specific subject area

• A call to action ensured engagement and a follow up point for colleagues to act upon

• We worked content hard, ensuring the messages showed up across various platforms; from the intranet, to email, conference calls, and within company induction materials

The result

Colleagues around the organisation were consistently exposed to the work of the team, ensuring best practice was shared and team members were recognised for their contribution and success.

The internal PR programme was an integral pillar to the team strategy. I owned this pillar, collaborating as a stakeholder within the leadership team, and taking pain and workload away from an already stretched contingent.